Hi, I’m Liam Brady, founder of NotOut Nation and the creator behind Ultimate Cricket.

Over the past few years, I’ve built a community of over 300,000 cricket fans across TikTok, Instagram, and YouTube, sharing content that celebrates everything we love (and laugh about) in cricket.

But as that audience grew, so did the vision. I didn’t just want to make content about the game, I wanted to create something you could wear...