About Us

Hi, I’m Liam Brady, founder of NotOut Nation and the creator behind Ultimate Cricket.

Over the past few years, I’ve built a community of over 300,000 cricket fans across TikTok, Instagram, and YouTube, sharing content that celebrates everything we love (and laugh about) in cricket.

But as that audience grew, so did the vision. I didn’t just want to make content about the game, I wanted to create something you could wear.

That’s why I started NotOut Nation, a cricket-inspired clothing brand built for players, fans, and anyone who lives for the game, whether it’s a backyard BBQ or a Saturday arvo knock.

This is just the start, and we’ve got big plans. I appreciate you being here from The First Innings. Welcome to NotOut Nation.